In addition to my work in product design and UI/UX, I am passionate about brand psychology and brand design & communications. I have significant experience building brand strategies and devising brand guideline documents and specifications, and helping Marketing teams build brands that resonate with their audience.
As Head of Design & Brand Services at Full Tilt, I managed a team of designers and copywriters and I provided the creative vision and aesthetic direction that made Full Tilt the most desirable and recognisable brand in online gaming, with over 23 million registered users across the globe.
I directed how the Full Tilt brand was presented across a diversity of channels including TV & print advertising, social media, online promotions and live poker events.
I also worked with senior Marketing leaders to define brand strategy, devise brand positioning and execute creative that complements business goals.
In almost 10 years at Full Tilt, I led the design of hundreds of online promotions, including identity design for our ground breaking new game types - Rush Poker, Adrenaline Rush, Jackpot Sit & Go Tournaments and Flipout Tournaments.
At Full Tilt, I managed the design of dozens of websites and online campaigns, created graphics and video for social media, designed sets for television programs and created promotional events and live tournament spaces.
Working with a charity based in Northern Ireland, I created a logo for a community-based project working with youth groups from disadvantaged areas.
The project created new jobs by upcycling and reselling unwanted furniture from the community.
Angleshoot is a photography and video-production company working in the esports and live poker sector.
I worked with Angleshoot on a corporate identity and designed a suite of video assets, including transitions, stings, crawlers and lower thirds.
